Owning an automotive servicing company is no easy feat, but to keep the customers coming in is a much bigger and harder task. Thankfully, we have compiled for you some of the best ways to better market your company online.
Why Choose Online Marketing
Below are several of the reasons online marketing can be beneficial for you and your small car care company.
Your Audience is There
In this day and age, access to the internet is considered to be a basic right in most countries. However, in a country like ours, it is more of a privilege with the high rates for internet subscription plans.
Despite this, a study conducted by UK-based consultancy, We Are Social, reveals that Filipinos are at the number one spot in terms of social media use across the whole world for several years now, with about 67 million people using the internet around the country.
Moreover, there are a total of 67 million Facebook accounts in the country, which matches the number of Filipino internet users. Aside from this, another 10 million Pinoys are also on Instagram.
Choosing to market your company online means choosing to let about 67 million people learn about your automotive servicing company. With Filipinos spending roughly 3 hours and 57 minutes on social media every single day, the chance of them seeing your Facebook posts and advertisements is extremely high.
If you choose to market online, the most you’d have to spend on would be your internet subscription. If you focus mainly on Facebook, you can use Facebook ads depending on your budget. The same goes for Instagram. The point is, you don’t need to spend hundreds and thousands of pesos just to reach your desired audience. With Facebook, you can do that for as little as PHP50 to PHP100.
Best of all, your ads are not being placed haphazardly all over the internet, just waiting for someone to see it. The algorithm that social media networks use can really help you target your audience by showing your ads to those who look for similar content.
Now that we have established the need for online marketing, let’s get on to the easy ways to better market your car care company online.
How to Better Market your Automotive Servicing Company Online
1. Use Facebook Ads
As previously mentioned, Facebook ads is a great tool for marketing your business because it helps you reach your targeted demographic. You can select who you want to see your post based on age, sex, and geographical location, among other things. Moreover, with the 67 million Filipinos on Facebook, how can you go wrong with it?
2. Create a Blog and Post Quality Content Regularly
If you really want to build an online presence and rank on Google’s Search Engine Results Page (SERP), this is the way to go. By creating a blog, especially one that is self-hosted with your own domain, you establish trust among your target customers. Whether you like it or not, when people search online, they look for the -.com, -.ph, or -.net, so being a subdomain on Blogspot or WordPress just might not cut it.
When you have your blog up and running, you have to make sure to fill it with high quality and search engine optimized (SEO) content. Be generous with the keywords without compromising the quality of the post. This will help Google index your blog and give you better rankings on the search engine results page. The goal is always to be on the first page.
3. Connect with Influencers
There are a lot of social media personalities online. And although there is some doubt on whether these personalities actually “influence” anything, their huge following is undeniable and you can use their following to your advantage. The mere fact that more people see posts about your company is already a good thing. Remember, the first step to influencing behavior is by creating awareness and these influencers can give you that.
4. Create Useful Content for your Blog and Youtube
In today’s society where any information can be had with the touch of a button, creating useful content proves to be the best strategy. By presenting your target audiences with short tutorials about things that they could do with their car, then they are not only learning from you but are also being exposed to your company. And the more they see of your automotive servicing business, the easier it is for them to remember you when the time comes and they finally need your services. Frequent exposure/repetition always leads to retention.
5. Get your Readers to Subscribe
So you have a blog, that’s great. But an even better way to reach your readers is through email. Get them to subscribe to your blog and make sure they don’t miss any of your posts. You can use widgets like Mailchimp or Optinmonster to build your email subscription listing. However, not all your users will give away their emails just like that. If you have the time, create a downloadable and very valuable resource (ebook tutorial) that is exclusive to your subscribers so that you can build your email list. When you have their emails, then you can build a relationship with them through email marketing.
6. Contribute to Car-related Forums
When you have a car care company with very little online presence, it helps to get help from those who already have a presence in your industry/niche. As mentioned above, you can collaborate with bloggers and influencers, but this usually means an X-deal for them where you get featured in their blogs or profiles and they get something from you in return, which doesn’t necessarily have to be cash.
However, by contributing to websites such as Top Gear Philippines (http://topgear.com.ph), you get exposure to your target audience at almost no cost. What’s even better is that you can redirect the readers of that website to your own site by utilizing backlinks.
Of course, you can also get in touch with their advertising department, but that’s a whole different ballgame.
7. Create Promotions
Using your online platforms to create promotions for your company is a brilliant way to get through to your audience. Whether these are giveaways in collaboration with influencers or sale promotions exclusive to your online subscribers, these encourage potential customers to like, follow, share and subscribe to your online channels. More followers mean more brand awareness so it’s a win for you.
8. Utilize Business Listing Sites like beepbeep.ph
Again, in order to be able to create a strong online presence, you have to secure one thing: ranking on Google’s search engine results page. The way to do that is to be in as many venues as possible. The more mentions your company has, the more chances it has of showing up on Google’s SERP.
Also, when they search for you on Google and see that you are on several listing sites and not just on social networking sites, it adds to your credibility as a company and makes it seem “more official” somehow.
Moreover, beepbeep.ph not only lists car care companies all over Manila and but also allows users to rate the services of these shops which again, builds upon your credibility.
9. Brand your Email Signature
This is probably the simplest way to market yourself and your company online. It’s free and it’s easy. You just have to stick to your branding and let it show on your email signature. By creating a personalized branding which includes links to your social network accounts, website, as well as contact details, this makes getting in touch with you easier for your clients, and it directs them to all the proper channels.
10. Optimize your Website for SEO
SEO or search engine optimization may seem so technical and daunting, but once you grasp the basics, you can utilize it to gain traction in the online sphere. If your website is new (less than 2 years old), it is to be expected that it will not immediately rank on Google’s SERP for any competitive keyword that you use on your site.
To get Google to actually notice you, you will have to build an authority over your niche. This is done by posting high-quality content regularly, and of course, by using and optimizing your On-page and Off-page SEO. Things like your site’s speed, meta tags, backlinks, internal links, readability, alt-texts, and a bunch of other things all matter so you better pay attention. Take the time to learn about them and utilize them to rank better on Google’s SERP.
Those were just 10 easy steps to better market your automotive servicing company online. We are in the digital age so if you follow these steps, you can expect to get better overall exposure and engagement for your brand. And when people know about you, they will surely come to you.
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